[Social Media Buzz] Buldak Noodles Set Guinness World Record: Most People Posting Noodle-Eating TikToks in One Hour
South Korea's Samyang Buldak spicy instant noodles recently set a Guinness World Record: the most videos of people eating instant noodles uploaded to TikTok in one hour.
The challenge took place on October 1, with Buldak enlisting viral creators the Stokes Twins — identical twins Alex and Alan Stokes known for breaking records. "We both love Buldak and breaking world records, so teaming up felt like the perfect opportunity," they said.
It's a perfect marriage of brand marketing and social-media virality: using the Guinness hook to get the whole internet participating — and selling a ton of product along the way.
Published by GSM · USA (original Chinese edition)
Photo: 图：一碗煮好的 Buldak 辣鸡面。摄影：Mobius6，CC BY-SA 4.0，来源：Wikimedia Commons
