Las Vegas Global Economic Alliance Renames Itself Las Vegas Regional Economic Partnership
Las Vegas is a city in Clark County, Nevada. The Las Vegas Global Economic Alliance (LVGEA) announced on October 16, 2026 that it is now the Las Vegas Regional Economic Partnership (LVREP), completing an 'identity reset' called for in the organization's strategic plan, adopted by its Board of Directors in June 2026.
The change followed a summer-long process led by a board task force, guided by a national economic development branding firm and informed by national site selection consultants. The new identity was unveiled at the organization's signature Perspective Awards Dinner and is rolling out across LVREP's website, digital channels and materials. Its mission, partners and services continue without interruption.
'Our name should tell a site selector, a CEO, an elected leader or a community member exactly who we are and who we represent,' said Danielle Casey, president and CEO of LVREP. 'Las Vegas Regional Economic Partnership does that. It leads with one of the most recognized place names in the world, makes clear we serve the entire region, and signals that our work happens in partnership with business, government, education and community leaders across Southern Nevada.'
Published by GSM · USA (original Chinese edition)
Photo: 图：拉斯维加斯欢迎标志实景。图片来源：Thomas Wolf, www.foto-tw.de，Wikimedia Commons，CC BY-SA 3.0。Photo: 拉斯维加斯欢迎标志实景. Image: Thomas Wolf, www.foto-tw.de, via Wikimedia Commons, CC BY-SA 3.0.
