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New Jersey Adopts First-in-the-Nation Online Gambling Rule: Operators Must Use Player Data to Flag Problem Gambling

Wednesday, October 21, 2026 · States · GSM News

The New Jersey Attorney General's office announced on Oct. 20 that the state has become the first in the nation to impose mandatory, data-driven responsible gaming requirements on online gambling operators. The new rule adopted by the Division of Gaming Enforcement (N.J.A.C. 13:69O-1.2A) requires online operators to use player behavior data to identify risk signals and intervene, covering trigger mechanisms, staged enforcement, marketing limits, withdrawal rules and record-keeping. The rule took effect Oct. 19. Attorney General Jennifer Davenport presented the new requirements at a news conference.

Industry media reported the attorney general also took aim at prediction-market platform Kalshi. New Jersey, which opened online gambling in 2013, has long been a national regulatory bellwether; the shift from promoted best practices to mandatory enforcement is being called a watershed for responsible gaming regulation in the U.S. gambling industry.

Published by GSM · USA (original Chinese edition)

Photo: Wikimedia Commons 授权图(新泽西州议会大厦,资料图;作者 Ken Lund,CC BY-SA 2.0)

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