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Instagram Tests 90-Minute Horizontal Videos in Major Play for Podcasters and Creators

Monday, October 26, 2026 · Technology · GSM News

Instagram is testing 90-minute horizontal videos in a major play for podcasters and creators, The Hollywood Reporter reported on October 26. The test moves the platform's video format to a length and orientation suited to podcast-style programming.

The test comes as Apple's new iPhone Duo, released on Friday, embraces horizontal video and a bigger canvas. THR's Alex Weprin notes the shift may benefit companies including Netflix, Skydance, NBCUniversal and Disney.

Source: GSM · USA (original Chinese edition)

Photo: Instagram logo / Wikimedia Commons, public domain

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