Hyundai Global Sales Fall 6.3% in October as Kia Grows 10.3% and Outsells Hyundai at Home
Hyundai Motor Company and Kia Corporation released their October 2026 global sales results on November 2. Hyundai sold 329,773 vehicles worldwide in October, down 6.3 percent from a year earlier, while Kia sold 291,219 vehicles, up 10.3 percent. In South Korea's domestic market, Kia's 51,007 units edged past Hyundai's 49,042 units for the month.
Hyundai's October total was down from 352,083 units a year earlier, with domestic sales falling 8.9 percent to 49,042 units and overseas sales dropping 5.9 percent to 280,731 units. Cumulative global sales from January through October declined 6.9 percent to 3,218,586 units. In the domestic market, the Grandeur sedan led Hyundai's lineup with 6,989 units, while domestic SUV sales fell 21.7 percent, with the Tucson down 59.3 percent and the Santa Fe down 49.2 percent. Hyundai's global electric vehicle sales rose 48.9 percent to 6,779 units, and its domestic hybrid sales increased 3.9 percent to 15,207 units.
Kia's October sales comprised 51,007 domestic units, up 27.5 percent, 239,308 overseas units, up 7.2 percent, and 904 special-purpose vehicles, up 12.9 percent. The Sportage was Kia's best-selling model globally with 56,811 units, followed by the Seltos with 38,368 units and the Sorento with 20,021 units. Kia's global electric vehicle sales surged 86.5 percent to 13,169 units. Cumulative sales from January through October rose 5.1 percent to 2,769,954 units, extending Kia's streak of year-on-year monthly growth to eight consecutive months, while Hyundai posted its 13th consecutive monthly decline.
Kia said it is sustaining its growth through sales strategies tailored to regional demand, and that in the fourth quarter it will keep its momentum centered on electrified vehicles, including hybrids in the U.S. market and electric vehicles in Europe. Hyundai said it plans to diversify its powertrain portfolio and expand sales of major new models, including the new Tucson and a hybrid version of the Genesis GV80, in response to uncertain market conditions.
(Source: Hyundai Motor Company and Kia Corporation)
Source: Hyundai Motor Company and Kia Corporation
Published by GSM · USA (original Chinese edition)
Photo: 图：一辆2026款起亚 Sportage X-Pro 在洛杉矶 Automobility LA 展出（资料图）。CC0，经 Wikimedia Commons。 / Photo: A 2026 Kia Sportage X-Pro on display at Automobility LA in Los Angeles (file photo). CC0, via Wikimedia Commons.
