Phoenix Pizzeria Accuses Bar of Buying Its Pizzas and Reselling Them Under Another Name
In Phoenix, Maricopa County, Arizona, Via Della Pizza, which USA TODAY named among the best pizzerias in the United States earlier this year, accused Trophy Room, a bar operated by local restaurant group Pretty Decent Concepts, in a November 9 Instagram post of buying its pizzas and reselling them at a higher price under a different name. According to the Arizona Republic, the post set off a heated discussion in Phoenix's restaurant community and drew more than 100 comments.
Via Della said in the post that Trophy Room offered to add the Via Della logo only after a post featuring the allegedly misrepresented pizza had gone viral. In its caption, Via Della wrote that buying as much of its pizza as anyone wants is fine, but marking it up, reselling it under a different name and then asking for its blessing is not, adding that anyone who wants Via Della should come to Via Della. Owner Tanner Locust told the Arizona Republic he does not want to trash the other business, but felt he had to speak up.
Trophy Room replied in the comments that it was a misunderstanding: a man named Thor had come into the shop, explained the idea and, the bar said, received a manager's approval along with reheating instructions. The pizzas were for a Home Alone-themed winter pop-up, an homage to the film's Little Nero's pizza shop; five pizzas were ordered during the pilot and no money was made from them, the bar said. Trophy Room also apologised, saying it should have waited for direct confirmation from the owner.
The post drew comments from Phoenix chefs and restaurant operators. Saint Pasta joked that Pretty Decent Concepts was pretty decent at copying concepts, while some commenters defended Trophy Room. The Arizona Republic reported that Pretty Decent Concepts founder Teddy Myers had not responded to a request for comment.
Source: Arizona Republic
Published by GSM · USA (original Chinese edition)
Photo: 披萨资料图（Alanthebox摄，CC0，经Wikimedia Commons；非涉事两家店的披萨）
