Nonprofit Raregivers Launches Global Caregiver PSA Campaign: First Film Runs 60 Seconds, With Over 80 Percent of Rare Disease Caregivers Reporting Chronic Emotional Stress
United States — Raregivers Inc., a global nonprofit network, announced on November 10 that it has partnered with Havas Health Network and the production company Hungryman to launch The Rare Truth, a global public service announcement campaign built to present the often invisible experience of caregiving.
Campaign content
The organisers said the campaign is directed by Bryan Buckley, with original music created by Art of Sound. The campaign is launching with a 60-second public service announcement and is expected to feature individual caregiver documentary shorts, built from real caregiver stories gathered from around the world.
Campaign content, including caregiver films, the announcement and free multilingual resources, will live on a new campaign hub, the organisers said, alongside referrals to peer support groups, mental health networks and crisis lines. The campaign will continue through Rare Disease Month in February, Caregiver Appreciation Day on March 3, World Mental Health Day on October 10 and the International Day of Care and Support on October 29.
Figures given by the organisers
The organisers said more than 80 per cent of rare disease caregivers report chronic emotional stress, depression or anxiety, and estimated that 748 million caregivers are pulled out of the workforce due to caregiving responsibilities. They said caregivers drive 77 per cent of healthcare decisions.
Cristol Barrett O'Loughlin, founder and chief executive of Raregivers, said in the release that caregivers navigate complex medical situations largely alone and unpaid, and are then expected to smile through the stress, and that the campaign asks the public to see them and support them. All figures in this report are as stated by the organisers in their November 10 release.
(Source: Raregivers)
Source: Raregivers
Published by GSM · USA (original Chinese edition)
Photo: 图：「真实照护」（The Rare Truth）公益宣传活动主视觉。照片：Raregivers 与 Havas Health Network 经 PR Newswire 发布。 / Photo: Key visual of The Rare Truth public service campaign. Raregivers and Havas Health Network, via PR Newswire.
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