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Traverse City Salvation Army Launches Red Kettle Campaign November 13 With $249,500 Goal and Free Holiday Community Meals

Wednesday, November 11, 2026 · Nonprofit · GSM News

The Salvation Army of Traverse City, in Grand Traverse County, Michigan, announced that its annual Red Kettle campaign will officially kick off on Friday, November 13, outside the local Blain's Farm & Fleet store, with a fundraising goal of $249,500. The organization serves about 30,000 people in the area each year with food, housing and seasonal assistance.

Bell ringing will run from November 13 through December 24, Monday to Saturday from 10 a.m. to 7 p.m., outside participating retailers. An anonymous donor will match gifts made on Mondays and Saturdays in December up to $50,000, plus an additional $35,000 match in the final week. Major Alan Hellstrom, who leads the local corps, said the Red Kettle is the Salvation Army's most important fundraiser of the year, with all proceeds staying in the community.

For holiday assistance, the Angel Tree program registers gift wishes for children ages 17 and under from households at or below 150 percent of the federal poverty level; applications opened October 26 at SAAngelTree.org. The Salvation Army will also serve free community meals on Thanksgiving Day, November 25, and on December 23, from 11 a.m. to 2 p.m. at its center at 1239 Barlow Street, open to all residents.

Williams Chevrolet is this year's Gold Kettle Sponsor in Traverse City. The organization said bell-ringer volunteer shifts are still open through its website, and donors who cannot visit a kettle can give online, with those gifts also counting toward the local goal. (Source: The Salvation Army)

Source: The Salvation Army

Published by GSM · USA (original Chinese edition)

Photo: 救世军军官出席红桶募捐启动活动(资料图),Wikimedia Commons,CC BY

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