Austin Startup Launches 'Hero Shirts' on Veterans Day to Support Veterans Wellness Center
Austin apparel startup Cowboy Athletic Club announced on Veterans Day, Nov. 11, the pre-sale of its 'Hero Shirts' line, GlobeNewswire reported. The brand was founded by former U.S. Army Green Beret Jay Musgrave. Each shirt incorporates fabric from a veteran's uniform and comes with an individually numbered collector card whose code links to a filmed interview telling that veteran's story.
The first shirt honors former Marine sniper Nick Perales, who lost a leg in Afghanistan. The company says proceeds are intended to advance its long-term plan for a flagship athletic club and veterans wellness center in Lockhart, in the greater Austin area of Travis County, Texas; the facility remains in the planning stage, with financing, partners and an opening date not yet set.
Source: Cowboy Athletic Club
Published by GSM · USA (original Chinese edition)
Photo: 图：德克萨斯州奥斯汀市天际线。Quintin Soloviev 摄，CC BY 4.0，经 Wikimedia Commons。 / Photo: The Austin, Texas, skyline. By Quintin Soloviev, CC BY 4.0, via Wikimedia Commons.
