Story mfg. x ASICS GEL-TRANSCEND FJ Launches November 11: Two Colorways, Global Release Follows November 20
A new collaboration between a British eco-conscious label and a Japanese sportswear brand went on sale on November 11. The Story mfg. x ASICS GEL-TRANSCEND FJ became available on November 11 through the Story mfg. website, followed by a global release at select retailers on November 20.
The shoe arrives in two colorways, Black/Grey and Rich Brown. The upper uses recycled synthetic leather overlays layered over Story mfg.'s signature check textile, inspired by vintage hiking blankets.
Ahead of the launch, the two brands hosted RAMBLING CLUB events at Story mfg.'s London studio on November 7 and 8 and at Blue In Green in New York on November 10, offering early access.
The campaign imagery was shot in Japan and features real community members, including foragers, dancers, farmers, cyclists and office workers.
Published by GSM · USA (original Chinese edition)
Photo: 图：一双 ASICS 跑鞋的侧面特写，鞋身带品牌条纹标识。Petar Milošević 摄，CC BY-SA 4.0，经 Wikimedia Commons / Photo: Asics Gel-Cumulus 22. By Petar Milošević, CC BY-SA 4.0, via Wikimedia Commons
