Philadelphia's Pennsylvania Horticultural Society Launches 200th Anniversary Celebration, Unveils New Brand Ahead of 2027 Bicentennial
The Pennsylvania Horticultural Society (PHS) has officially launched its 200th anniversary celebration. According to a November 12 BizBash industry briefing, the society unveiled a new brand identity and website, designed with Philadelphia creative studio Smith & Diction and inspired by horticulture, presenting the full scope of its work — from the signature Philadelphia Flower Show to community greening and public gardens.
The launch kicks off a year of celebration running through the society's 200th anniversary in 2027. PHS said the new identity is meant to present everything it does, from large flower shows to neighborhood greening and public gardens, and that anniversary events will roll out over the coming year, inviting residents to look back on two centuries of horticulture and welcome the next century with a new image.
The Philadelphia Flower Show is the society's most iconic event; the new brand will appear alongside the show and its community greening programs, with further celebration details to be announced.
Source: BizBash
Published by GSM · USA (original Chinese edition)
Photo: 图：费城花展展品。图片来源：Wikimedia Commons，Mary Mark Ockerbloom 摄，CC BY-SA 4.0。 Image: An exhibit at the Philadelphia Flower Show. Source: Wikimedia Commons, photo by Mary Mark Ockerbloom, CC BY-SA 4.0.
