U.S. Pavilion at Expo 2027 Belgrade Announces Its Theme: 'Freedom to Play'

The U.S. Department of State announced on November 12 that the theme of the U.S. Pavilion at Expo 2027 in Belgrade, Serbia, will be "Freedom to Play." The United States confirmed in May 2026 that it will take part in the specialized expo.
The department said the theme celebrates the liberty that empowers Americans to compete, innovate and strive for excellence in all arenas, especially sports and music. Through its exhibits and programming, the pavilion will highlight longstanding U.S. leadership in sports and music, offering six exhibits, a live performance stage and a roadhouse-style restaurant where visitors can experience American culture.
The expo's overall theme is "Play for Humanity: Sport and Music for All," which asks participants to highlight sports and music in their pavilions; as is tradition, each national pavilion has its own theme. The State Department called Expo 2027 a historic opportunity for the United States to keep strengthening its partnership with Serbia and to use the expo to promote U.S. culture, values and commercial initiatives. (Source: U.S. Department of State)
Source: U.S. Department of State
Published by GSM · USA (original Chinese edition)
Photo: 图:塞尔维亚贝尔格莱德的卡莱梅格丹公园。Vladimir Alic 摄,CC BY-SA 3.0,经 Wikimedia Commons。 / Photo: Kalemegdan Park in Belgrade, Serbia. Photo by Vladimir Alic, CC BY-SA 3.0, via Wikimedia Commons.

