Brandlight Launches Two Tools for OpenAI Businesses in ChatGPT: Agent Instructions and Catalog Export, Released November 13
Brandlight, the enterprise AEO and GEO data engine serving global brands including Samsung and Kimberly-Clark, announced on November 13, 2026 new capabilities to help enterprises prepare for OpenAI's Businesses in ChatGPT. The tools help brands configure their ChatGPT Business Agents and prepare product catalogs for AI-powered shopping experiences. Launched in beta on November 10, Businesses in ChatGPT introduces new ways for eligible companies to claim and manage their profiles, provide product information, access first-party visibility data and engage consumers through dedicated Business Agents. Brandlight noted that claiming a profile does not guarantee greater visibility in ChatGPT's independent recommendations. The two new capabilities are Agent Instructions, which generates instructions for a customer's ChatGPT Business Agent using intelligence from the Brandlight platform, and Catalog Export, which converts a customer's existing Brandlight Commerce catalog into ChatGPT's product feed format. Brandlight chief executive and co-founder Imri Marcus said AI visibility is a job for the whole company, and that OpenAI's launch makes that concrete. The company's clients include Kimberly-Clark, Samsung, Coty, McCormick, TD Bank and Aetna.
(Source: Brandlight)
Source: Brandlight
Published by GSM · USA (original Chinese edition)
Photo: 图：一部智能手机屏幕上排列的多个应用图标。mikemacmarketing，CC BY 2.0，经 Wikimedia Commons。 / Photo: mikemacmarketing, CC BY 2.0, via Wikimedia Commons.
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