YouTube Gears Up for GTA VI Launch Week: Franchise Tops 900 Billion Views, 24-Hour Launch Livestream Set for November 19
YouTube's official blog announced on November 12 that the platform is teaming up with Rockstar Games for launch-week programming around Grand Theft Auto VI, which launches on November 19. According to YouTube, GTA content has racked up more than 900 billion views on the platform, with over 40 billion views for pre-launch videos alone.
The launch-week lineup includes five limited-edition themed gifts on YouTube Live, including the franchise's iconic Wanted Stars, which eligible viewers can claim for free in select launch livestreams and send to creators. On Shorts, a new "GTAVI: Visit Vice City" effect lets creators film in the style of Vice City.
YouTube Music's homepage will feature music from GTA VI, including Morgan Wallen's "Last Thing You Need," alongside a full playlist of hits from across the series. YouTube's Culture & Trends team also released a report on GTA's cultural impact the same day.
A 24-hour launch livestream begins at midnight Eastern on November 19 on the official channel, preceded by a pre-show hosted by RDCWorld at 11 p.m. on November 18, with live hits from Miami and a GTA VI-themed homepage logo.
(Source: YouTube)
Source: YouTube
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Photo: YouTube文化与趋势团队GTA主题报告封面图（YouTube官方博客）
