Samsung's 'AI for All' at CES: Home AI Lets TVs, Fridges and Phones Learn the Household
Las Vegas—Samsung Electronics laid out its Home AI roadmap at its CES 2025 press conference in Las Vegas on January 6, under the theme "AI for All: Everyday, Everywhere." Jong-Hee (JH) Han, Samsung's vice chairman, CEO and head of the Device eXperience division, said super intelligence (SI) features will span the company's TVs, appliances and phones.
At the center is the SmartThings platform's Ambient Sensing, which draws on appliance sensors, analyzes occupants' movements and ambient sound, and adjusts the home automatically. The Bixby Voice assistant can recognize individual family members' voices and respond with personal settings. This year's TVs pair Vision AI with Neo QLED 8K panels and features such as 8K AI Upscaling Pro, while the "Screens Everywhere" strategy puts displays on more appliances, including refrigerators with a 9-inch AI Home screen and devices with 7-inch screens. Samsung also launched the Galaxy Book5 Pro and Book5 360 laptops with Intel Core Ultra Series 2 processors.
The company extended the platform in several directions: SmartThings Pro for businesses, SmartThings for Ships with a Pre-Sailing Mode, and an expanded partnership with Hyundai Motor Group bringing SmartThings into Hyundai electric vehicles. For accessibility, starting in the first half of 2025 Bixby will recognize voices to switch on high-contrast displays and voice guidance for low-vision family members.
Samsung also announced at the event that its Ballie home companion robot is planned to go on sale in the first half of 2025.
Source: Samsung Electronics
Published by GSM · USA (original Chinese edition)
Photo: 三星电子副董事长韩宗熙在CES 2025发布会上介绍Home AI（图：三星电子全球新闻室） / Samsung Vice Chairman Jong-Hee Han presenting Home AI at the CES 2025 press conference (Photo: Samsung Global Newsroom)
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