Spooky Season Kicks Off Oct. 1: Halloween Content Takes Over TikTok on Day One
According to October trend reports from social media trackers SocialPilot and Virlo, TikTok's annual Spooky Season officially kicked off on October 1. From October 1 through Halloween on October 31, costume reveals, decorated-home tours, pumpkin menus and creepy-fact storytimes are set to dominate feeds, with the hashtags #spookyseason and #octobermood already flagged as peaking on day one.
Virlo also noted that the monthly #firstofthemonth sound ritual returned on October 1 as scheduled, with the tag cluster drawing hundreds of thousands of posts on TikTok's discover page — the month's first recurring viral moment.
SocialPilot said the defining pattern of this year's spooky content is the reveal: costumes switching on a drum hit, decorated rooms shown one by one, and creepy facts ending on a twist. With Halloween falling on a Saturday this year, costume and party content is expected to get a full weekend peak window, and creators began posting seasonal content from the first days of the month. Chinese American families and international-student creators in North America also joined in with pumpkin-patch visits and costume clips during the opening week.
Photo: Wikimedia Commons / MatthewHoobin / CC BY-SA 4.0 (Halloween display in a Florida supermarket)
Published by GSM · USA (original Chinese edition)
Photo: Wikimedia Commons / MatthewHoobin / CC BY-SA 4.0
