Museum of Illusions to Open First Northern California Location in Downtown Sacramento on November 6
Sacramento — Museum of Illusions announced on October 15, via PR Newswire, that its first Northern California location will open in downtown Sacramento on November 6, with tickets on sale starting October 15. The new museum is located at 405 K Street, Suite 125, in the Downtown Commons (DOCO) area. The 10,000-square-foot venue is the brand's 72nd location worldwide and its third in California, joining San Diego and Santa Monica, which opened in 2025.
According to the announcement, the Sacramento museum features more than 70 exhibits and attractions, including Building Illusion, Following Eyes and the Reverse Room, with several signature exhibits inspired by the city's Gold Rush roots. The hands-on exhibits invite visitors to step inside the illusions and learn the science behind how the eye and brain interpret what they see, and staff 'Illusion Experts' are on hand to help guests capture photos and explain why their eyes are being deceived.
Museum of Illusions CEO Kim Schaefer said in the announcement that Sacramento's history is full of illusions, from Gold Rush-era storefronts built to look grander than they were to a promise of fortune that was not always what it seemed, calling the city a natural fit for the brand and a place where families, friends and coworkers can step inside an illusion together and leave with a story and a photo.
General admission starts at $30 for adults and $26 for children ages 5 to 12. Hours are 10 a.m. to 9 p.m. Sunday through Thursday and 10 a.m. to 10 p.m. on Friday and Saturday. Two opening offers were announced: a buy-one-get-one-free 'Book Early' offer on tickets purchased through November 5, and a 'Grand Opening' offer of 20% off tickets during the first four weeks, from November 6 through December 4. Museum of Illusions describes itself as the largest and fastest-growing chain of private museums in the world, with more than 70 locations across more than 30 countries.
Published by GSM · USA (original Chinese edition)
Photo: 图：幻觉博物馆展品「博歇椅」错觉装置（资料图，摄于该品牌贝尔格莱德场馆；萨克拉门托新馆尚未开幕）。图片来源：Wikimedia Commons，Gmihail 摄，CC BY-SA 4.0 授权 / Photo: The Beuchet chair illusion exhibit at a Museum of Illusions venue in Belgrade (file photo; the Sacramento location has not yet opened). Source: Wikimedia Commons, by Gmihail, CC BY-SA 4.0.
