Bath & Body Works Opens First Feel Good Concept Store in Charlotte
Bath & Body Works announced on October 23 that the first of its new Feel Good concept stores has opened at SouthPark Mall in Charlotte, North Carolina, with additional openings planned this fall at Easton Town Center in Columbus, Ohio, and Town and Country in Miami, Florida.
The format is designed to make fragrance discovery easier: an open floor plan, clearer information about ingredients and product benefits, dedicated testing spaces, and associate fragrance expertise. The company said consumer feedback shaped the format, with shoppers asking for easier navigation, clearer information and a more streamlined testing experience.
The concept advances the brand's Consumer First Formula transformation plan across store design, product presentation and fragrance discovery.
Source: GSM·America
Source: GSM · USA (original Chinese edition)
Photo: 图：夏洛特市天际线。摄影：CamiJBoo，CC BY-SA 4.0，经 Wikimedia Commons。 / Photo: the Charlotte skyline, by CamiJBoo, CC BY-SA 4.0, via Wikimedia Commons.
