'The Cat in the Hat' Arrives in Theaters November 6: Warner Bros. and Amazon Launch Interactive Game and Alexa Experiences
Warner Bros. Pictures Animation and Amazon Ads have teamed up to launch "Open to Fun," an immersive multi-channel campaign celebrating the theatrical release of the new full-length animated feature The Cat in the Hat, Amazon announced on October 26. The film, based on Dr. Seuss's classic book, arrives in theaters on November 6, with Bill Hader voicing the Cat.
The campaign, developed by Brand Innovation Lab, the creative team within Amazon Ads, centers on a dedicated Amazon Brand Store page running through November 8 with exclusive film content and trailers. An original interactive mini game lets customers tilt their mobile device to catch the mischievous Things in a fast-paced challenge, using animations provided by Warner Bros. Pictures Animation and in-game voice lines recorded by Hader himself. Two Alexa voice experiences, also voiced by Hader, include "Cat-ffirmations," a daily affirmation feature. Placements span Prime Video, IMDb, Twitch and Alexa.
Dr. Seuss's The Cat in the Hat was first published in 1957 and remains one of the most widely read children's books in the world; the new film is a full-length animated adaptation of the story.
Source: GSM · USA (original Chinese edition)
Photo: 苏斯博士（Theodor Seuss Geisel）肖像，公共领域，来源 Wikimedia Commons／美国国会图书馆
