Nike and the University of Georgia Launch the Outkast Collection on October 27, Priced From $50 to $1,200
ATHENS, Athens-Clarke County, Georgia — The "OutKast U" collection, a collaboration between Nike and the University of Georgia, went on sale on October 27 through the SNKRS app, Class Trip and select Nike stores in Atlanta, with a wider release on October 28. Prices in the collection run from $50 to $1,200.
The collection pays tribute to Outkast, Atlanta's legendary hip-hop duo, and was made for the October 31 Georgia–Florida football game in Atlanta — the first time the traditional rivalry game has been staged in Atlanta. Six Georgia players signed to Nike NIL deals appear in the campaign.
Outkast is one of Georgia's most influential hip-hop acts, and the collaboration pairs Atlanta's music culture with college football tradition, part of Nike's ongoing run of campus-culture collections.
Source: GSM · America
Source: GSM · USA (original Chinese edition)
Photo: 图：佐治亚大学 Sanford 体育场（CC BY-SA 4.0，Wikimedia Commons）。Sanford Stadium at the University of Georgia (CC BY-SA 4.0, via Wikimedia Commons).
