[Video] Gucci Releases 2026 Holiday Campaign on November 2: Mariah Carey Stars in Harmony Korine-Directed Film Featuring the Butterfly Special Collection
Italian luxury house Gucci released its 2026 holiday campaign on November 2, starring singer Mariah Carey and directed by filmmaker Harmony Korine. It is Carey's first time fronting an official global holiday campaign for the house.
The film is set inside a hotel going all out with decorations ahead of Carey's arrival, and is soundtracked by her 1994 holiday classic "All I Want for Christmas Is You." Carey wears pieces from Gucci's new Butterfly special collection, a shimmering, iridescent line that nods to her signature butterfly motif and to her 1997 album Butterfly.
Alongside the campaign, Gucci debuted a curated holiday gifting edit featuring items including Starlet bags, GG Marmont accessories and monogram footwear.
Official video: Gucci's official holiday campaign film — https://www.youtube.com/watch?v=MNzkRFSgzwE
Source: Gucci
Published by GSM · USA (original Chinese edition)
Photo: 玛丽亚·凯莉（Wikimedia Commons）
