[Video] Gentle Monster Teaser Film for Intelligent Eyewear Collection Released: Joaquin Phoenix Stars, Jonathan Glazer Directs, Pre-Orders Open November 12 with New York Preview November 13-23
Seoul, South Korea (brand headquarters) — South Korean eyewear brand Gentle Monster debuted the teaser film for its upcoming intelligent eyewear collection on November 7, 2026, ahead of the collection's pre-order launch on November 12. Directed by Jonathan Glazer and starring Joaquin Phoenix, the short film follows Phoenix as a salesman who encounters a series of bizarre occurrences inside a hotel, comes face-to-face with mysterious figures at the end of a red-lit corridor, and discovers that his intelligent eyewear allows him to communicate with them. The full campaign film is scheduled for release later this month.
According to the brand's press release, the collection is part of a larger partnership between Gentle Monster, Google and Samsung; the glasses are built on Google's Android XR platform and powered by its Gemini super intelligence (SI) assistant, with hands-free assistance including photos, calls and conversation translation. Pre-orders begin November 12, followed by a public preview in New York City from November 13 to 23, with registration through the brand's website. This report relays the official release only, without product evaluation.
(Source: Gentle Monster)
Source: Gentle Monster
Published by GSM · USA (original Chinese edition)
Photo: 图：Gentle Monster 门店（资料图，拉斯维加斯 Forum Shops）。Tomás Del Coro 摄，CC BY-SA 4.0，经 Wikimedia Commons。 / Photo: A Gentle Monster store at The Forum Shops in Las Vegas (file photo). Photo by Tomás Del Coro, CC BY-SA 4.0, via Wikimedia Commons.
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