Bosideng Makes Official Paris Fashion Week Debut on October 15 in Paris, France: 50th Anniversary Show The Bloom at Hôtel Pozzo di Borgo Presents Downwear in Four Lines
Paris, France — Chinese downwear brand Bosideng marked its 50th anniversary with The Bloom, a show held on October 15, 2026, at the Hôtel Pozzo di Borgo in Paris, according to the brand's official release. The presentation was the brand's first appearance on the official Paris Fashion Week calendar, following earlier shows in New York, Milan and London, and was designed by Creative Director Pietro Ferragina.
The release said the collection was presented in four lines — Extreme Cold, Outdoor, Business and Puff. Group Vice President Jet Gao attended alongside supermodel Coco Rocha and guests including actresses Mao Xiaotong, Michelle Chen and Ouyang Didi and actor Chen Tianxiang. An accompanying anniversary exhibition traced the brand's design history, including collaborations with Jean Paul Gaultier, Kenzo Takada and MSGM, and celebrations continued at the Eiffel Tower with a 50th anniversary gala. Sales rankings and year counts quoted here are the brand's own statements in its release and are reported as such, without independent verification. This report relays the official release only.
(Source: Bosideng official release, October 15, 2026. Official release page with brand film materials: link above.)
Source: Bosideng
Published by GSM · USA (original Chinese edition)
Photo: 图：时装秀场。Masaki-H 摄，CC BY 2.0，经 Wikimedia Commons。 / Photo: A fashion runway show. Photo by Masaki-H, CC BY 2.0, via Wikimedia Commons.
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