ROLLER Unveils Workflows and Further AI Upgrades for Attraction Venues: Repetitive Tasks Trigger Automatically, With Workflows Opening in 2027, Announced November 12
ROLLER, the venue management platform for the leisure and attractions industry, announced on November 12, 2026, in a PRNewswire release, major advancements in AI and automation, centered on the new ROLLER Workflows, alongside enhancements to Guest Agent, Loyalty and Memberships, and new capabilities for capturing demand through additional sales channels. The company said Workflows automates repetitive operational tasks using live venue data, from chasing outstanding birthday party payments and booking details to alerting staff when stock runs low. Operators can choose from a library of pre-built templates for the tasks venues do most, or create their own workflows, to automatically trigger actions that teams would otherwise do manually. Venues can join the waitlist now, with availability coming in 2027. Citing its 2026 Pulse Report, the company said 56 percent of attraction guests say a great experience is the main reason they return, and nearly 8 in 10 guests say team and service quality is a key reason they come back. Co-founder and chief executive Luke Finn said every minute spent on repetitive work is a minute taken away from the guest, and that the company wants to help operators reclaim that time. Guest Agent, introduced in May 2026 and now in Early Access, handles guest inquiries and bookings around the clock across phone and web, and gains more configuration options, a dashboard for every conversation, and centralized escalation management across venues. Citing its 2027 Benchmark Report, the company said 35 percent of bookings happen after 5 p.m., and that only 13 percent of guests return, while those repeat visitors drive 27 percent of revenue. Channel Management, now with a Reseller Portal, lets venues sell through hotels, tour operators and travel agents on consignment alongside online travel agents such as Viator and GetYourGuide, with every booking flowing directly into ROLLER.
(Source: ROLLER)
Source: ROLLER
Published by GSM · USA (original Chinese edition)
Photo: 图：一座主题乐园里的过山车轨道。Darren Haddock，CC BY-SA 2.0，经 Wikimedia Commons。 / Photo: Darren Haddock, CC BY-SA 2.0, via Wikimedia Commons.
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