P.F. Chang's, the Scottsdale, Maricopa County, Arizona Chain Co-Founded by a Chinese American, Launches Holiday Menu and Three-Course Meal on November 4
Scottsdale-based restaurant brand P.F. Chang's launched its holiday campaign, “Bright Nights. Festive Flavors,” on November 4, with a seasonal menu running from November 4 through January 26, 2027, and actor Harry Shum Jr. as the face of the campaign. The brand was founded in 1993 by Paul Fleming and Philip Chiang, the son of Chinese restaurateur Cecilia Chiang, and is built around wok cooking.
According to the company's November 4 announcement, the holiday menu includes King Crab Gyoza and Fire-Roasted Crispy Duck, plus a dessert finished with a flash of flame; the three-course holiday meal starts at $30 per person. The chain also said its restaurants will open on Christmas Day for the first time, from 2 p.m. to 9 p.m., for dine-in, takeout and third-party delivery.
Shum grew up with parents who owned a Chinese restaurant and brings a personal connection to family dinners around the table, the theme of the campaign. P.F. Chang's operates more than 300 restaurants in 23 countries and at U.S. airports, and select locations will be decorated with holiday light installations during the season.
(Source: P.F. Chang's)
Source: P.F. Chang's
Published by GSM · USA (original Chinese edition)
Photo: 图：P.F. Chang's 餐厅门店外观。Mjrmtg 摄，CC0，经 Wikimedia Commons。 / Photo: Exterior of a P.F. Chang's restaurant. By Mjrmtg, CC0, via Wikimedia Commons.
